Ferrari
Ferrari S.p.A. (/fəˈrɑːri/; Italian: [ferˈraːri]) is an Italian manufacturer of luxury sports cars based in Maranello, Italy. Founded in 1939 by Enzo Ferrari (1898–1988), the company built its first car in 1940, adopted its current name in 1945, and began producing its current line of road cars in 1947. Ferrari became a public company in 1960, and from 1963 to 2014, it was a subsidiary of Fiat S.p.A. It was spun off from Fiat's successor organization, Fiat Chrysler Automobiles, in 2016.
The company currently offers a wide range of models, including several supercars, grand tourers, and an SUV. Many early Ferrari models, dating back to the 1950s and 1960s, are considered among the most expensive cars ever sold at auction. Thanks to a combination of its automobiles, enthusiast culture, and successful licensing agreements, Ferrari was named the world's strongest brand in 2019 by the financial consultancy firm Brand Finance.[6] As of May 2023, Ferrari was also one of the largest automakers by market capitalization, valued at approximately $52 billion.[7]
Throughout its history, the company has been notable for its continuous involvement in racing—particularly in Formula 1, where its team, Scuderia Ferrari, is the oldest and most successful racing team. Scuderia Ferrari has been racing since 1929—initially in Grand Prix events and later in Formula 1—where, since 1952, it has produced 15 Drivers' Champions, won 16 Constructors' Championships, and accumulated more race victories, 1–2 finishes, podium finishes, pole positions, fastest laps, and points than any other team in F1 history.[8][9] Historically, Ferrari has also been highly active in the realm of sports car racing, where its vehicles have secured numerous victories in races such as the Mille Miglia, the Targa Florio, and the 24 Hours of Le Mans, as well as several overall championships in the World Sports Car Championship. Fans of Scuderia Ferrari—often referred to as the *tifosi*—are renowned for their passion and unwavering loyalty to the team.
The Ferrari Logo
The company's logo has always been adorned with the image of a horse rearing up on its hind legs. This is the form by which it is recognized in every country around the world. This iconic image predates the company's inception by a significant margin—dating back to around 1929, when entrepreneur Enzo Ferrari established a small business. It was this very enterprise that served as the foundation for the future automotive giant.
However, the original inspiration behind the emblem was Count Francesco Baracca—a military aviator, war hero, and World War I veteran who was idolized by millions of Italians. Among his admirers was Enzo Ferrari. In the summer of 1923, Ferrari met Baracca's mother, Countess Paolina. Paolina suggested that he adopt an emblem based on the image of a rearing horse, symbolizing good luck and victory. The future automotive magnate cherished a photograph of Baracca—bearing a commemorative inscription from his parents—for a great many years. A few years later, he adopted the image of a galloping horse for his company's logo. Initially, this image was applied to the hoods of his cars. However, it was later enhanced with the addition of yellow—a shade symbolizing Enzo Ferrari's hometown of Modena, located in the Emilia-Romagna region.
The History of Ferrari Logos
The owner adopted the image of a fierce horse as the primary motif—a symbol of power, untamed strength, and speed. The brand's yellow and black color palette reinforces a sense of underlying tension.
This marks the second pivotal stage in the brand's history—the moment when a redesign was implemented. It involved subtle details: adjustments to the color palette and certain contours. Consequently, the field of "sunny yellow" acquired a more saturated tone, and the colors positioned at the top merged seamlessly, with their dividing line being eliminated.
The depiction of the horse also underwent a transformation; it now appears significantly more powerful. Furthermore, the horse's front right leg is now rendered slightly higher than in the original design, ensuring it is no longer obscured by the left leg.
Current Ferrari Models
Model | Calendar Year Introduced | Vehicle Description
812 Superfast | 2017 | Front mid-engine, V12 grand tourer.
SF90 Stradale | 2019 | Mid-engine, plug-in hybrid V8 sports car.
Roma | 2020 | Front mid-engine, V8 grand tourer.
296 GTB | 2022 | Mid-engine, plug-in hybrid V6 sports car.
Daytona SP3 | 2022 | Limited-production mid-engine sports car; part of the new Icona range.
Purosangue | 2022 | Ferrari's first SUV; utilizes the same platform as the Roma.